“Mens sana in corpore sano”. The mind is healthy and powerful as long as the body is.
This ancient Latin phrase has never been more relevant.
In the modern era, we have the luxury of choosing a healthy life to live longer and better. Our society has definitely changed its primary values and priorities: food is no longer a need; it is a pleasure, a marker of a healthy lifestyle. It goes without saying that this article does not account for the parts of the world where poverty is rife and survival is a struggle.. Here, we are talking about the wealthy West and developed economies. We hope that one day this gaping divide will be narrowed.
In developed economies, we can get almost everything we want. Maybe with some limitations and challenges, but in the long run, whatever passes through our heads, we can do it. Longevity is a buzzword as living longer is not just a dream anymore as more and more advancements in the medical industry help to fight and prevent diseases and illness. The market is full of supplements that claim to improve our immune systems and improve our overall health. Gyms, fitness classes experimenting with new concepts are popping up everywhere. Not only that: new gadgets such as smartphone apps are monitoring our body performance.
On average, we have 4 apps to satisfy our appetite; 3 to help us move around, travel low-cost and book hotels; and an equal number to monitor our health.
The modern rise in life expectancy is one of humanity’s crowning achievements: while the future of human longevity has always been of great interest to scientists and the lay population, public policymakers are now starting to recognise the importance of understanding the future in this respect.
Ageing seems to be our obsession. Between selfies and Instagram filters, our concept of beauty (internal and external) is constantly evolving, yet one thing that unites us is the fear of getting – or being perceived as as – older. Jim Mellon, the British billionaire paving the way of delayed ageing, is investing in biotechnologies that will increase human longevity well past 100. The British investor is so enthusiastic about these technologies that he co-authored a 2017 book about them, Juvenescence: Investing in the Age of Longevity, and launched a company, Juvenescence Ltd., to capitalise on them. Juvenescence was founded by Jim Mellon, Dr Greg Bailey and Dr Declan Doogan.
“Juvenescence has now raised more money that any comparable company, which is testament to the depth of our team and the range of opportunities that we have assembled. We aim to treat diseases of ageing and to extend life by understanding the key biological pathways involved in ageing.”Daily Mail, 2019
Juvenescence has invested in 15 companies working on longevity. So far, larger number of invetements have been concentrated in the US, which leads the world in anti-ageing research. “The UK is the number two in this area of science,” said Mr Mellon, “and we’re doing a couple of deals in the UK that are not yet announced.
Master Investor reported that ageing research and regenerative medicine are expected to grow into a multi-trillion dollar industry over the next few years, and the field has now grasped the attention of investors, regulators and governments worldwide. Aside from the obvious benefits of additional healthy years on our lifespans, greater longevity will mean people live and work longer, bringing significant societal implications that policymakers and social scientists are now having to address.
The Global Wellness Institute reported that the health and wellness industry is now three times larger than the pharmaceutical industry, and consumers around the world are increasingly looking towards healthy influences to fine-tune their bodies. Moreover, doctors and researchers know more than ever before about how the human body works, thanks to breakthroughs like the sequencing of the human genome, and improved modelling of how medications function at a molecular level (Wired UK).
Investing in health
Investing a lifetime salary to prolong life is not the only rising trend. Living better and healthy habits go via our mouths and taste buds as well. Nowadays, we are keenly aware of the benefits of healthy eating and how adopting a vegan, paleo, or gluten-free diet can significantly improve general health and wellbeing. WGSN reported an interesting evolution in the food industry: self-monitoring our calorie-intake, blood pressure and heart rate is already within our grasp thanks to advancements in wearable tech and smartphone applications. Nestlé is currently working on a personalised nutrition programme (codenamed project Iron Man) that will work like the brand’s Nespresso machines. Consumers will be able to make a drink from the appropriate capsule containing all their personalised nutritional needs.
UK residents that regularly buy organic
of Brits adopt vegan-like behaviour by checking toiletries are cruelty-free. 1 in 5 (19%) would consider going vegan
Estimated number of Vegans in UK, according to a Vegan Society survey in 2018 of 2m people
Source: Mintel, 2019
Food4Me is an EU-funded research programme looking into how genetic differences affect our ability to lose or gain weight, and our susceptibility to certain illnesses. One strand of the programme’s research is in developing technologies that can assess nutritional status and ‘provide targeted meal strategies’.
fitness centres in the UK in 2019
UK gym members in 2019
Source: Mintel, 2019
The concept of exercise has also changed: The idea of going to the gym three times a week to get stronger is not so appealing anymore. Health has replaced perfection: gym seekers prefer hot yoga and pilates classes, as training the mind is as important as training the body. Our lifestyles have made us slaves to routine: we are always connected and as such our moods are being affected in a variety of new ways. A greater acknowledgement of the fact that we are all individuals of different shapes and sizes is gradually being established. As far as physical activity is concerned, hot yoga and breathing techniques have become as important as pilates or boxing, giving priority to the well-being of the mind. Today, the most common diseases in our modern societies (especially western) are linked to stress and anxiety due to the insensitive rhythms of the lives we live today.
Brands such as 1 Rebel today offer innovative training courses which are customised to the needs of each individual user. 1Rebel was established to offer new concepts of reshaping and training, by keeping in mind local references and creating a distinct sense of place in each individual club. Its programmes include “Reshape” which promises “45 minutes of physical and mental intensity.”
Fierce Grace is another London example praising the “mens sana in corpore sano” movement, offering a revolutionary yoga system of interconnected classes that suit all ages and fitness levels. Fierce Grace is ideal for beginners as it offers a ‘hot room’ or a ‘warm room’ to work out in. The focus of the yoga classes here isn’t on aesthetically pleasing poses.
Looking for a new, engaging Pilates class? HeartCore bridges the gap between athletic conditioning and healthy core-centred movement, creating a complete balance of full-body postural strength, alignment, tone and mobility. Their Dynamic Pilates workout is designed to challenge those who have built a solid baseline of core strength and are looking to take Pilates training to the next level.
Heartcore Life offers a series of exclusive promotions every month: find the nearest gym and the best offer for you!
people affected with mental or neurological disorders, with currently 450 million people struggling with a condition
further increase on that number as predicted by the WHO (World Health Organisation) by 2050
Source: Mintel, 2019
Mind and body wellbeing
Another demonstration that wellness and the care of our psyches have become the hot topics of our times can be seen on Netflix. Many will be aware of Gwyneth Paltrow and the myth about her perfect and unattainable being (which makes her hateful, according to public opinion and the New Yorker). The Goop Lab is a new series, based on its namesake brand launched in 2008, which aims to help viewers improve themselves via what Paltrow calls on the show the ‘optimisation of self’.
Reported to be worth around two hundred and fifty million dollars, Goop has spawned a website, multiple stores, a magazine, a podcast and cookbooks. Now its slick six-episode Netflix series is viewed as either the apex or the nadir of infotainment: irresistibly self-aware and personality obsessed. Many associate the brand with its famous $75 candle This Smells Like My Vagina:
The show includes interviews with health experts, alternative practitioners, and licensed professionals, covering topics such as the benefits of breathing exercises and immersion in freezing water, the power of ‘intuiting’, and the benefits brought by the science of body’s energy field. What is shown and sold are not alternatives to medicine, but more natural and experimental options.
What Goop tries to prove is not completely irrational: for generations, grandmothers have told us that cold showers improve blood circulation and our health, yet they have not so far been as convincing as The Goop Lab.
SteffyB says... conclusions
Whether you love or hate the series, we strongly believe that a shift in health and well-being has taken place in our society. In the new-year’s resolutions, we talked about how healthy eating and regular exercise can completely transform our lifestyles.
The secret is to never go overboard. Do what your body can do and what your mind likes.
Having a disciplined lifestyle helps as much as feeding our curiosity to try new things and discover. Maybe that intense cycling course isn’t that scary when faced with a friend or after a long day of work. A healthy diet is a must: try to eat more vegetables, less carbs and more protein, drink plenty of water and avoid sweets, sugar and unhealthy fats. Limiting alcohol can be an interesting challenge when faced with work mates, but worth starting. After all, isn’t it really being at peace with ourselves that feeds our happiness, and consequently, extends life? It is never about others; it is about what is best for us. We are convinced that some of the people who coined the term “mens sana in corpore sano” would also agree.
Let us know what you think! Or for any questions or advice, drop us a text 😉