Earth Day initiatives meet burgeoning second-hand fashion market

Earth Day initiatives meet burgeoning second-hand fashion market

April 22nd is Earth Day, a day to demonstrate our support for environmental protection. It’s not so much a celebration of our planet, more an opportunity to reflect on and reassess our impact on the global ecosystems and our roles in creating a more sustainable world.

The business of fashion, always a driver of cultural movements, is also in reflection mode. Fashion is the second most polluting industry in the world. Less than 1% of textiles worldwide are recycled, which translates to huge amounts of waste and the loss of USD460 billion worth of clothes every year.

That’s not all: according to the World Bank, the fashion industry is responsible for 10 percent of annual global carbon emissions – more than all international flights and maritime shipping combined.

The way fashion works is NOT SUSTAINABLE and it has to change.

One of the most efficient ways to reduce fashion waste is to promote circularity in fashion via second-hand shopping. Engagement in second-hand shopping has been growing over recent years, with campaigns such as Oxfam’s Second Hand September aiming to reduce clothing waste.

credit: The blowup via unsplash
credit: The blowup via unsplash

In celebration of Earth Day (22 April), UK second-hand specialist Re-Fashion has joined forces with one of the most loved British fashion and lifestyle retailers, Oliver Bonas, to support the global movement towards reducing landfill clothes waste.

Oliver Bonas customers are now able to add a free Re-Fashion bag to their order to fill with good quality clothes to be returned to Re-Fashion with at no extra cost. Re-Fashion will be in charge of recycling the pieces by reselling them and sending the proceeds to charities around the UK.

Sales from Re-Fashion can generate up to three times more revenue for charitable organisations than can be achieved by charity shops. Through recycling clothes, Re-Fashion has so far raised more than £30k for partner charities, combining sustainability and positive social impact.

This initiative promises to be a success and especially appeals to a new generation of more ethically conscious consumers. A global survey by Accenture reported that 60 per cent of consumers have made more sustainable and ethical purchases since the pandemic outbreak.

In light of this new understanding of fashion, the second-hand apparel market is expected to grow by up to 20% annually for the next five years, as reported by BCG research. Furthermore, a BCG-Vestiaire study showed that 62% of consumers would be more likely to buy from fashion brands that partner with second-hand players.

“We’re on a mission to make sustainable fashion totally mainstream and are delighted to have Oliver Bonas as a partner to help us create better awareness and engagement. We take your unwanted clothes and give them a new lease of life. Quality assured products at the lowest prices.” Re-Fashion co-founder and CEO Stephen Lyons.

About Re-Fashion

Re-Fashion is a platform offering pre-loved, good quality clothing for sale, raising money to help fund sustainable fashion projects and encouraging customers to re-use, re-make and repair clothes. Re-Fashion believes the future of fashion is circular and wants to eliminate clothes waste.

It was recently cited as one of the UK’s top fifteen best platforms for second-hand clothes and supports a number of sustainable projects through its charity partner, the Rieves Foundation, which receives 20% from each item sold.

Re-Fashion has made the donation process simple and convenient. Customers order a donation bag online, declutter their wardrobe, and post the bag back for free when they are ready.

Follow Re-Fashion on Instagram
Check out their treasures at https://re-fashion.co.uk/collections/new-arrivals

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